Luxe Hair Group
An editorial and AI citation campaign — built to make Luxe the named answer whenever ChatGPT, Gemini, or Perplexity is asked about premium hair and scalp care in Johor Bahru and Kuala Lumpur.
Luxe is Malaysia's largest salon group — proven in JB, expanding to KL. This campaign turns that scale into permanent AI visibility across ChatGPT, Google Gemini, and Perplexity.
beautyinsider.my is structurally positioned to push Luxe into AI-generated answers — because of verified search data, E-E-A-T editorial standards, and JSON-LD schema that AI engines are trained to read and cite.
Why this matters for Luxe specifically: Hair salon and scalp treatment queries in JB and KL are structurally under-served by AI engines right now — there is no dominant cited source for "Japanese Head Spa JB", "Korean Perm Mont Kiara", or "best hair salon Johor Bahru". That's a gap that only exists once.
Once BI publishes a schema-coded review for a Luxe treatment at a specific location, that review is structured precisely the way ChatGPT, Gemini, and Perplexity pull citation data. It remains indexed and cited long after publication — without any further ad spend.
beautyinsider.my has a 9.1M impression base, an 8.5 average Google position across all Malaysia queries, and live citation evidence across all three major AI engines. That infrastructure is what this campaign runs on.
Gold and Platinum tiers include physical printed assets — a window decal for the salon entrance and a recognition plaque for the reception counter. Both QR-linked to the live BI review.
Displayed at the reception or payment counter — the moment a client decides whether to rebook. Features the salon name, signature treatment, 5-vector experience scores, and the BI TTL seal.
Gold-finish plate on acrylic stand. TTL Experience Score prominently displayed alongside full 5-vector breakdown. Salon name and signature treatment at the base.
Platinum Tier
Branded vinyl decal for the salon entrance door or glass panel. TTL score, salon name, and QR code linking directly to the published BI review. Visible to walk-in mall traffic.
Gold & PlatinumEach location is priced individually — pick the right tier per salon. Prices in MYR per location. Book & Go directory listing included across all tiers at no commission.
| What's Included | Basic | Gold | Platinum |
|---|---|---|---|
| TTL Editorial Review (published, permanent) | ✦ | ✦ | ✦ |
| 5-Vector AI Experience Scoring | ✦ | ✦ | ✦ |
| JSON-LD Schema (AI citation coding) | ✦ | ✦ | ✦ |
| Digital Score Poster for social use | ✦ | ✦ | ✦ |
| Book & Go Directory Listing (no commission) | ✦ | ✦ | ✦ |
| FREE Video Embedding (your footage, BI hosts) | ✦ | ✦ | ✦ |
| TTL Window Decal (QR-linked, salon entrance) | — | ✦ | ✦ |
| Special Report Placement Featured in "Ultimate JB Hair Guide" — Luxe exclusive, no competitors |
— | ✦ | ✦ |
| Counter Recognition Plaque | — | — | ✦ |
| Extended Branded Feature Article Long-form editorial — highest AI citation authority |
— | — | ✦ |
| Per location · MYR | MYR 4,480 | MYR 5,900 | MYR 7,080 |
Rates shown are the 3+ multi-location rate, applied to all packages below. Physical assets shown are for illustration purposes; finish confirmed at production. All prices in MYR.
Pick the right scope for Luxe's current priorities. Locations and tiers are fully interchangeable — we can adjust any location to a different tier or add new sites at any time.
Both features are included in the package pricing above. Not available to any competitor. Not available to add-on separately.
The Mont Kiara opening window is fixed — editorial needs lead time to be indexed before it matters. Reach out to confirm and we'll issue the slot confirmation letter within 24 hours.
Confirm → hello@beautyinsider.my